The entertainment biz is all about the gimmick. Both public relations professionals and marketers have been using creative campaigns, AKA “gimmicks”, for years to get the attention of movie watchers. When 20th Century Fox decided to market “The Martian” – an upcoming sci-fi thriller featuring Matt Damon as the titular character – it turned to NASA to make a splash. The movie studio partnered with the government space agency to hold a one-of-kind press event for journalists. When “Sinister 2” marketers wanted members of the media to pay attention to the movie’s release, they sent zombie actors and a few dead rats to news offices. In the same way, job seekers might want to use their own creative ideas to stand out from the crowd, be memorable, and ensure their name is known among future employers.
Warning: Not every organization in the entertainment industry will want you to enter their office with a gag ready to impress. Some employers may be interested, but others will be turned off. It’s like knowing the difference between appropriate interview attire in Los Angeles compared to New York. If you leave the formal wear at home on the east coast, you’ll get judged as unprofessional. If you do the same in California, no one will bat an eye. The tactic that will work is up to you to decide.
Here are a few simple ways to turn your passive entertainment job search into an active career pursuit.
1.The Creative Resume
From chocolate bars to T-shirts, resumes have been printed and sent on some truly random objects. The specifics are up to you. Consider what your recipient will find appealing, and try to match the message. For example, if you’re looking to fill a prop designer opening, try to design a resume prop (or something much more creative) to get the attention of your future employer.
Also, consider the delivery method of a resume. Maybe put it on a billboard outside of an employer’s office. Or if you’re looking for a position at Google, create a resume that looks like Google search results. (By the way, both of these methods have worked for other job seekers.)
Employers want to hire hard workers. If you can’t illustrate your persistence, you will likely find it tougher to land that new job. Fast Company described how Glenn Cole, a chief creative officer at 72andSunny, wrote letters for four months, every two days in fact, and also followed up with a one-on-one basketball challenge before landing an interview with an advertising firm.
It’s a crazy example, but it communicates the idea of creative persistence. By targeting certain companies or certain individuals, job seekers can concentrate their energy on a particular position, and show their future bosses how much an entertainment job means to them.
3.Have the Talent to Back Up Your Claims
More than persistence or creative stunts, an individual must have the talent and creative skills to be able to do the job before he/she can get the job. Grabbing the attention of a potential employer is great, but holding that attention can be much harder.
Keep your portfolio up-to-date, and make sure that your online presence is solid. Start up a personal website. Enhance the branches of your social media with aspects of your professional career, and update your 4entertainmentjobs.com profile. When that interview eventually happens, you’ll be ready to demonstrate what you can do for the company.
For many individuals, the entertainment job search can be a long and sometimes painful process. By incorporating some creativity and persistence and paying some extra attention to a suitable skill set, job seekers can ease their search and make that eventual transition into a lasting entertainment career.
If you’re ready to start creatively applying today, check out 4entertainmentjobs.com for a long list of available entertainment career openings.